After taking much of summer off from Blogging, I have returned with some recession busting marketing tips for the real estate agent who is trying to stretch their dollar during these tough times. Lots of marketing on the internet is free, but it takes time and technical expertise, so let's start off with the stuff that free and easy.

ABSOLUTELY FREE MARKETING: Integrate Your Website Address into your Existing Marketing
- Business Cards
- Fliers
- Post Cards
- Letterhead
- Outdoor Signage
- Newspaper & Magazine Ads
- Bus Stop Benches
- Other Promotional Items (pens, calendars, notepads, hats, holiday gifts, etc.)
- Update Company Website & Trade Organization Directory Listings with Web Address
- Record Web Address on Voice Mail Outgoing Message

Now for some things that are basically free, but if you want to upgrade it will cost you a little bit.

Implement an Email Marketing Plan
Create an Email Signature with Web Address - You can create your own text only one for very easily, if you want a graphic it's probably best to hire someone for this inexpensive marketing tool.

Send Email Campaigns to Promote Business
Drip Email Campaign Ideas
•New Listings
•Price Changes
•Open Houses
•Just Sold
•Newsletters
•Holiday & Birthday Cards
•Thank You Notes
•Events

Send an Announcement Promoting Your New Website

Lastly, Search Engine Optimization and Social Networking are free if you can do it yourself. Both will take a time commitment, but provide lasting results. However, if you are looking for "free" marketing that will have a short term effect, the other tips above will provide an easier solution for the non-techie and non-artistic types. A little bit of effort can go a long way, so try it out today and let me know what your results are.