How to Launch Your Real Estate Website
Free Techniques
1. Add website address to existing marketing materials (business cards, signs, stationary, brochures, fliers, postcards, newspaper/magazine ads, bus stop benches, and other promotional items.)
2. Add website address to your profile on Social Networks (Facebook, Linked-In, Twitter, Active Rain, MySpace, Plaxo, etc.)
3. Update Brokerage Company Website Agent Roster with your website address
4. Add your business and website info to Google and Yahoo (Google Local & Yahoo Local )
5. Add your business and website info to other local internet directories (http://www.dmoz.org , https://my.superpages.com/spweb/products/business-listing, https://selfenroll.citysearch.com/, http://list.infousa.com/dbupdate.htm , http://www.yellowpages.com/sp/advertise/ , http://www.insiderpages.com/advertiser/find_business , http://webapp.localeze.com/bizreg/add.aspx , http://www.openlist.com/update/ , http://www.yelp.com/ , http://local.botw.org , http://www.getlisted.org )
6. Send simple email announcement about your website to your existing contact list
7. Set up free blog, create posts promoting your website, and add to blog directories (http://www.technorati.com/ping.html , http://www.topix.net/ , http://www.syndic8.com/ , http://www.blogarama.com/index.php?show=add , http://weblogs.about.com/library/nosearch/blsubmit.htm , http://add.yahoo.com/fast/help/us/my/cgi_rss_submission , http://www.bloglines.com/ http://dmoz.org/Computers/Internet/On_the_Web/Weblogs/Directories/ , http://www.moreover.com/ )
8. Add website address link to simple text email signature
9. Record website address on voice mail outgoing message
10. Comment on other people's blogs, forums, and social network groups and include your website address with your signature

Paid Techniques
1. Write Press Release and Distribute to Industry Publications (www.prweb.com, www.prleap.com , www.24-7pressrelease.com , express-press-release.net/ )
2. Get Targeted Visitors with Search Engine Marketing (Google AdWords Intro Plan , Google Starter Plan , High Traffic and Custom SEM Plans)
3. Create Branded Email Signature to match website and promote with links
4. Set up Branded Blog that integrated into your website which improves your search engine rankings and lead capture content with each new post
5. Add Paid Internet Directory Listings for high visibility and improved Search Engine Optimization (Yahoo Business Directory , Business.com , )
6. Promote website with HTML email campaigns ( Site Announcement, New Listings, Price Changes, Open Houses, Just Solds, Newsletters, Holiday/Birthday Cards, Events, Thank You Notes, etc.)
7. Create Branded Business Page on Facebook with links to your website
8. Create specialized niche and stealth sites to drive traffic to main business website
9. Implement a Search Engine Optimization plan
10. Launch a managed social media campaign